With Bay Area roots spanning 150 years, the YMCA of San Francisco is highly acclaimed for comprehensive wellness programs and social services offered across its 14 branches–from Marin County to the Santa Cruz mountains. The challenge is to take the organization into the next generation, focusing on the well-being of youth in America within an ever-changing healthcare landscape. The organization set out to develop a robust vision and strategic plan that will multiply its impact ten-fold.
The YMCA of San Francisco must sharply focus on youth to seed future change. The ability to create “healthy and well” communities relies on honoring youth as the priority, surrounded by the co-regulating influencers of family, adults and schools. This emphasis on youth demonstrates an investment in the “long game.” As these young people mature, they will become the leaders and ambassadors for change in all factors affecting the health of their communities.
Alesha led the YMCA of San Francisco’s Strategic Leadership Team through the development of a game-changing vision for 2020 and supporting 3-year strategic plan (phase I of 2). The process leveraged the talent from all staff levels within the organization, allowing the “staff voice” to be heard and integrated into the final plan and, ultimately, yield authentic buy in and support. The 2020 Vision and Strategic Initiatives were unveiled at the first-ever YMCA of San Francisco Strategy Summit 1.0, designed and facilitated by Alesha, involving more than 200 internal and external stakeholders.